This column by the former communications director for the Kerry/Edwards campaign could be used as a scorecard to measure how the various candidate teams are executing on their communications strategy. Interestingly, everything in here (except for maybe the state thing, although that could be reinterpreted as "know your audience") is completely applicable to communications strategy for a public company.
It's unfortunate she didn't take her own advice four years ago...
Tuesday, February 13, 2007
Sunday, February 11, 2007
Bush's Healthcare Proposal
Interesting take on Bush's healthcare proposal, by Michael Barone of Realclearpolitics.com. While the President's proposal obviously has truck-sized holes in it -- how will a tax deduction assist the poorest in affording health care premiums, when those people already are paying almost nothing in taxes? -- it is both revolutionary, and progressive. And it brings to mind a couple of larger issues.
The first is that it is the first serious healthcare proposal that acknowledges the 21st century reality of non-lifetime employment. Unlike the industrial age, most people won't, and don't want, to stay at one company for 20,30,40 years. Jobs no longer equal careers. So delivering a benefit needed throughout a lifetime via a system marked by regular changes of scenery is illogical. This proposal recognizes that reality.
The second is that this proposal is a truly bold and forward-thinking idea put forward by a President who has lost all credibility, and as a result has absolutely no chance of going anywhere, because neither Dems nor Repubs have any reason to give the lame-duck President a victory. Count it as a hidden casualty of the Iraq War.
The first is that it is the first serious healthcare proposal that acknowledges the 21st century reality of non-lifetime employment. Unlike the industrial age, most people won't, and don't want, to stay at one company for 20,30,40 years. Jobs no longer equal careers. So delivering a benefit needed throughout a lifetime via a system marked by regular changes of scenery is illogical. This proposal recognizes that reality.
The second is that this proposal is a truly bold and forward-thinking idea put forward by a President who has lost all credibility, and as a result has absolutely no chance of going anywhere, because neither Dems nor Repubs have any reason to give the lame-duck President a victory. Count it as a hidden casualty of the Iraq War.
New Years Eve 3
Here is another test -- I am uploading pictures to Flickr, and then blogging them directly from there.
Saturday, February 10, 2007
First Post -- We'll see where this goes
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